What happened to Player's Points?

At D'Addario, we are extremely committed to meeting the needs and standards of our dedicated musicians all over the world. That's why, in 2011, we made the strategic decision to discontinue our old Player's Points loyalty program and begin the development of Players Circle.

In an effort to focus on expanding Players Circle, the old program has been permanently discontinued as of August 31, 2018. 

From now on, you can register new packaging here, where you can then redeem those points for gear, swag, or merch. 

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